Materials:  

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• 30 inch Animal Cage: $21.99

• Nylon 3-Strand Line Rope: $1.66 per foot (3.5 ft = $5.81)

• (1/2 *12*12) Foam: $3.20

• 10 pc Carabiner: $12.99 -> $1.29 each

 

Making: $32.71 {Total = $32.29} Profit margin: 50.3231%

Sell for: $65.00

 

Percent of household owning (Cats and dogs) = Cats: 30.4%, Dogs = 36.5%

Numbers of household owning (Cats and dogs) = Cats: 36,117,000, Dogs = 43,346,000

 

79,463,000 * $32.71 = $2,599,234,730 (if sold to every household)

If sold to to 5% of cat and dog owners = $129,961,736.50

 

Identifying the startup expense

• Equipment and supplies       

• Communications

• Utilities

• Licenses and permit

• Website

• Inventory

• Employee salaries

• Advertising and marketing

• Market research

 

Dues:

 

Equipment and supplies= $32.29

Communications= $75 per month = $900/year

Utilities=WiFi=$50, Internet services=$20 -> $840/year

Licenses and Permit-> $1,000 to $1,250

Website= $6000

Inventor= $60,000/year

Employee Salaries= $21,840/year for one employee

$10.50 * 2,080 hrs

Advertising and Marketing= $200 for 30 sec commercial

Break Even Analysis = 90,621.29/65.00-32.29 = 2,770.4